Be Boring. Make Money.™ means ignoring fads and taking a long-term view of investing. It means sticking to a disciplined, bottom-up investment approach no matter the market outlook. And, it means putting the investment odds in our clients’ favour by focusing on the things we can control.
In other words, we are benchmark agnostic, think probabilistically, and embrace uncertainty.
We seek business models with sustainable competitive advantages, regardless of industry or economic conditions.
We believe that by consistently following our investment philosophy and process we can provide investors with above average, long-term, risk-adjusted returns.
Because we adhere to a single, well-defined investment philosophy and process, our efforts are focused. This shared common language better enables the exchange of information and ideas—enhancing decision-making, increasing resilience, and reducing risk.